PNG Coffee has always been in high demand through out the world and in 2010 Pacific Industries established the Duffy Coffee brand to export coffee and to provide the growing city of Port Moresby, PNG its first specialty coffee and cafe. Many had thought the time was too early for such a service however it thrived and experienced significant growth as the business expanded into a roasting house and bakery. In 2020, Duffy has multiple express locations around the city along with Harbourside and inside the International Airport.